ONderweg ben ik OFFline

Roughly translated "ON the way, I'll be OFFline" is a campagne by Roorda agency for the dutch government to reduce the use of electronic devices like cellphones and tablets, while being on the road. To create change in behaviour we believe to bring these messages in positive ways and avoid shocking or negative images and copy. Next to the massive amount of billboards, we put next to the dutch highways we also created a very funny TVC.