Zoover (Eerst Zoover, dan geloven)

During my time working for Cooper+Cross I’ve been working on Zoover. With the new theme 'Zoover First, Believe Second' (or literally translated 'First Zoover, then believing', which is an adaption of a Dutch saying), Zoover takes a new turn. Zoover will help people choosing their holidaypacks and destinations before booking it, because that's the moment when Zoover can make a positive difference. With the new payoff: 'Zoover First, Believe Second' we encourage the targetgroup to be critical towards beautiful holiday descriptions on websites and glossy travel brochures when reality might catch up on you.

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