ONderweg ben ik OFFline

Roughly translated "ON the way, I'll be OFFline" is a campagne by Roorda agency in collaboration with Tabula Rasa (Company specialized in Behaviour and communication) for the dutch government to reduce the use of electronic devices like cellphones and tablets, while being on the road. To create changes in behaviour we believe to bring these messages in positive ways and avoid shocking or negative images and copy. Next to the major amount of billboards we put next to the dutch highways we also created a very fun TVC.

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